Hala, Alula, Saudi Arabia
Autograph Collection Hotel
A hotel that lives in creative symphony with the immersive land in which it is rooted. The first hotel in Saudi Arabia to be inspired by a place of culture, celebrating the contrasts of heritage and modernity that make AlUla such a unique and magical destination.
This Autograph Collection hotel serves as a canvas, showcasing the dynamic fusion of traditional and innovative art, music, creativity and cuisine that AlUla offers. An unforgettable journey of discovery and connection to the land.
A Symphony of Contrasts
+ Brand Strategy
+ Visual Identity
+ Naming