Every brand should have a simple idea at its heart. An idea that gives it purpose, adds excitement and delivers unique experiences that turn an audience into fans.
I am a multidisciplinary Creative Director and Graphic Designer that specialises in brand creation, helping businesses grow by combining intelligent brand strategy with beautiful graphic design. Collaborating with clients, I work to distil the complex to a single creative idea - giving the brand purpose, clarity and consistency, connecting it to its audience, and elevating it above the competition.
After two decades of working in London’s top creative agencies, I believe there is a more personal and effective way to bring outstanding brand work to start-ups and small/medium-sized businesses. Removing the unnecessary allows me to bring big agency experience with the quality, craft and attention to detail of a boutique design studio.
Over the years I have worked with brands such as Adidas, Bacardi, Guinness, Marriott and Wrangler at various leading agencies including Ogilvy, Venture Three, Elvis and Momentum. I have multi-sector experience crafting brands for hotels, restaurants, fitness studios, food & drink and creative services amongst others.
If you would like to discuss a current project, freelance work or if you just want some advice on your brand then get in touch.
Strategy
Research
Brand Strategy
Brand Territory
Brand Concept
Brand Positioning
Brand Architecture
Brand Values
Naming
Design
Logo Design
Identity Design
Iconography
Art Direction
Tone of Voice
Digital Design
Print Design
Environmental Design
Signage & Wayfinding
Awards
Pentawards Winner 2022
Food and Beverage Packaging
Plenish Drinks Rebrand
Restaurant and Bar Design Awards 2022
Restaurant and Bar Surface Design
The Glenlivet Distillery Experience
SBID Design Awards 2022
Hotel Bedroom Interiors
The Dixon Hotel
Build Interior Design Awards 2022
Interior Experience
The Glenlivet Distillery Experience
Design Week Awards 2022
Hospitality and Interiors
The Glenlivet Distillery Experience
Clio Awards 2021
Cannabis Brand
Be Noble. Stand up to Injustice
“Making the decision to work with Greg has transformed both our brand and business performance. Greg continues to challenge our thought process around our brand development and marketing campaigns, resulting in outstanding deliverables. Greg truly is a part of our team, ensuring no stone is left unturned when considering our developments within the leisure and franchise industries.”
Tim Benjamin
Olympian & Founder of Fitness Space
“I had the pleasure of working with Greg for a few months while freelancing. I was impressed with Greg’s support and encouragement on all steps of the creative process. His involvement and deep understanding of each brand has helped to deliver strong, cohesive pieces of strategy and design. Greg is talented, patient and any designer would have a great time working with him.”
Anna Vasileiou
Design Director at Wolff Olins
“Greg is without a shadow of doubt amongst the finest creatives I’ve had the pleasure to work alongside and learn from. What sets him apart is his attention to detail and his commitment to the craft of design. Greg brings some truly creative thinking to the process, leaving every job a triumph. Above all, he’s also an absolute pleasure to work with, he’s full of enthusiasm and one of the nicest guys in the business.”