The Joy of Summer

Sundays is a brand that creates premium sun protection products for a more discerning audience. The aim was to create a range of instantly recognisable products that would stand out and become a statement accessory for the summer months. The concept ‘The Joy of Summer’ was visualised with an elegant logo, bright colour palette and illustrative style; with each illustration depicting different joyous summer moments. Alongside this, a graphic system has been created to instantly visually convey the UV protection levels of the products.

+ Conceptualisation
+ Naming
+ Identity Design
+ Packaging Design