Luìs Monterio is a fashion photographer who brings his images to life through vivid colours, often shooting with complementary background colours to enhance the clothing. The visual identity is based on the idea of ‘this colourful life’ using bright, oranges and pinks to complement the stunning imagery. Textured washes of colour work with the imagery, alongside a typographic system that plays with the elements, adding elegance to balance the joyfulness of the identity.