Less is Moreish

Plenish Drinks
Visual Identity Rebrand

Pentawards Winner 2022
Best Food and Beverage Packaging

Working in collaboration with Magpie Studio

To craft the most delicious drinks, Plenish only use the finest organic ingredients in their milks, juices and shots. Nothing more. ‘Less is Moreish’ defined the direction for the brand, stripping away all the unnecessary and focusing on elevating the beauty of the natural ingredients themselves.

From the ingredients being the hero on the front of the packaging to the stripped back, yet elegant photography style, Plenish was elevated to become the go to drinks range for everyone that cares about the provenance of what they consume.

+ Brand Strategy
+ Visual Identity
+ Packaging Design
+ Iconography
+ Art Direction

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LUIS MONTERIO