Never Train Alone

How do you make a standard high street gym stand out from the competition? The concept ‘Never train alone’ defined a promise that fundamentally changed the way Fitness Space operated. Every new member is partnered with their own Fitness Coach and we restructured the membership types to include personal training sessions as standard. We also created the Fitness Space app, giving members 24/7 chat with their own coach enabling members to train how, where and when they want. This means that members now feel supported from the moment they walk through the door and onwards, through their entire fitness journey.

The results speak for themselves. Our concept ‘Never train alone’ gave the boutique gym a single, clear and unique point of difference in the competitive fitness industry, allowing Fitness Space to open 19 new studios, achieve a member retention rate of 97% and become the UK’s fastest growing gym franchise.

+ Conceptualisation
+ Naming
+ Identity Design
+ Packaging Design