This Colourful Life

Luis Monterio is a fashion photographer who bring his images to life through vivid colours, often shooting with complementary background colours to enhance the clothing. The visual identity is based on the idea of ‘this colourful life’ using bright, vivid purples, blues and greens to complement the stunning imagery. Geometric shapes frame the imagery, mirroring the framing that Luis creates with his lens; alongside a typographic system that plays with the elements, adding elegance to balance the joyfulness of the identity.

+ Identity Design
+ Print Design
+ Digital Design
+ Copywriting